Turn your dead email lists into your most profitable revenue channel
We reactivate your dormant emails and only charge commission on the revenue we win back.
Our founders helped grow:
Albert Brooklinen HelloFresh Revel Burger King
You’re sitting on gold. We have the tools to mine it.
Winback uses advanced filtering and a proven playbook to avoid spam traps and generate incremental revenue from unengaged audiences.
Contingency Pricing 🤝
No upfront cost. We only charge a percentage of the incremental revenue we win back. It’s a no brainer.
Save time ⏱️. Save budget 💵
Your team (and budget) stay focused on your most valuable audiences, engaged users. We handle unengaged user strategy, creative production, and execution at no cost.
Improve your deliverability 📬
Our advanced targeting and filtering tools allow us to avoid reputation traps for your highest risk cohort.
For CMOs who need a win this quarter
We created Winback because we were CMOs who were facing rising CPAs and scarce resources and we both needed a win… badly.
Justin was the CMO at a series D fintech startup, and Dean was leading a retention agency for publicly traded companies. Both had high growth expectations, skeleton retention teams, and databases of millions of unengaged users.
Our solution? We kept our team focused on our active users and came up with a safe and effective way to winback our unengaged lists.
Over time we optimized the process and uncovered a product and playbook that we knew our CMO friends needed.
Give it a try and get a free evaluation!
How Winback works
Evaluation
We provide a free evaluation of your unengaged audience, share insights and only take on brands we believe we can drive meaningful revenue for.
Filtering
We run your unengaged list through our filtering tech to identify the specific users we believe we can reactivate based on inbox activity.
Playbook
We implement our playbook of templates, audiences, and tests into your Klaviyo account — no work or budget required from your team.
Incremental Revenue
We only charge a percentage of the incremental revenue we generate. No upfront cost.
Who we are
Dean Ginsberg
Co-Founder
10+ years of experience leading retention strategy with hyper-growth and enterprise companies, including Hello Fresh, Burger King, Teepublic and Revel.
Justin Silver
Co-Founder
First hire at Brooklinen - led the marketing and E- commerce teams from under $1m to over $100m revenue, CMO at Albert ($175mm+ raised)