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$0.77
Revenue per dormant email
$1mm
Incremental revenue generated
1.18%
Average click rate on reactivation campaigns
.01%
Inactive audience daily spam complaint rate
184,024
Reactivated email subscribers
2X
Increase in LTV for reactivated customers
Meghan Holzhauer
CMO, STATE Bags
"Top tier lifecycle marketing experts! The Winback team brings together world class email program experts with a precise focus on the often overlooked unengaged email segments to drive clear results."
STATE Bags, a rapidly growing family-owned company, skillfully combines stylish, high-quality products with a powerful social mission. Their commitment to supporting American children and families in need through product sales has resonated well with consumers, contributing to the brand's significant growth. This unique blend of fashion and social responsibility underlines their belief in business as a force for good.
Maturing List
As acquisition grew, they realized many of the email contacts they had acquired had grown inactive, not engaging with their communications. To avoid harming their reputation and maintain best practices, they ceased targeting these contacts. Yet, aware of the untapped potential revenue, they looked for a partner with expertise in re-engaging dormant audiences to enhance inbox placement and deliverability metrics.
Scoring & Filtering
We started by breaking down the audience into segments and employing our rigorous scoring system to filter out any risky or invalid email addresses.
Advanced Segmentation
Using our advanced audience segmentation approach, we further segmented the audiences and customized our re-engagement strategies for each group to optimize response.
Deliverability & Monitoring
Next, we developed personalized reactivation content. Utilizing our email deliverability tools, we ensured these messaged reached the inbox with improved open & click rates, dynamically reviewing each email and optimizing for delivery success.
Smart Targeted Campaigns
Finally, we initiated a series of targeted email campaigns, rigorously testing and refining them to maximize engagement. The result was a massive uptick in reactivations.
The Result
Leveraging our unique tools and proven experience, we continually optimized our approach to boost performance. The result was a massive uptick in reactivations.
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